In this episode, Jessie Shipman discuss the critical importance of partnerships in the SaaS (Software as a Service) industry. We explore associations in relation to the 'Bowtie' recurring revenue and impact model, emphasizing how partnerships span across the entire 'funnel'.
The conversation includes insights into the strategies and metrics for partner awareness and value development. They also underscore how partnerships can drive long-term customer relationships and contribute to the growth of mature SaaS products.
To see the full video version of this conversation, check out:
Nearbound Marketing on YouTube
If you enjoyed this conversation & want easily search through past episodes, check out:
LoganLyles.com
------
Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience.
Learn more: Nearbound Marketing with Reveal
Related Episodes
3 LinkedIn Thought Leader Ad Types (& How to Run Them)
In this episode, Logan speaks with Justin Rowe with Impactable about:What are LinkedIn Thought Leader Ads?Justin's "pond theory" about LinkedIn3 types of Thought Leader Ads you can run (& how to execute them)Some Extra Resources You'll Enjoy: Thought Leader Ad Example #1 (Cold) Thought Leader Ad...
8 Steps to Execute Nearbound ABM
In this episode, Logan speaks with Jessica Fewless with Inverta about:What is Nearbound ABM?How is it different from "standard" ABM strategy?Why is Nearbound ABM important right now?The 8 steps to execute a Nearbound ABM strategy this yearTo see the full video version of this conversation, check out...
120% More Referral Revenue (With One Small Tweak) w/ Michael Cole
In this episode, Logan Lyles talks to Michael Cole, the SVP of Marketing at Everflow, about successfully scaling referral partner programs. Michael shares how Everflow, a partner marketing platform, has seen a 120% increase year over year in their referral channel by making one small tweak to how th...