From Funnel to Bowtie: The Total Impact of Nearbound Marketing
Nearbound MarketingJanuary 05, 202400:34:2823.71 MB

From Funnel to Bowtie: The Total Impact of Nearbound Marketing

In this episode, Jessie Shipman discuss the critical importance of partnerships in the SaaS (Software as a Service) industry. We explore associations in relation to the 'Bowtie' recurring revenue and impact model, emphasizing how partnerships span across the entire 'funnel'. 

The conversation includes insights into the strategies and metrics for partner awareness and value development. They also underscore how partnerships can drive long-term customer relationships and contribute to the growth of mature SaaS products. 

To see the full video version of this conversation, check out:

Nearbound Marketing on YouTube

If you enjoyed this conversation & want easily search through past episodes, check out:

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